Mobile video content: Engaging The Millennials (I)

Who are the Millennials?

First things first, the Millennial engagement Generation, Generation Y, The Net Generation, or the Millennials are today’s young adults, with ages ranging from 18 to 34 years. They are the ones born roughly between 1980 and 2000, which means they practically grew up with the internet and connective technology as the norm. To Generation Y, the world has always been digital. And this is an essential thing to consider.

How are the Millennials any different from other generations?

What sets this generation apart from previous ones are Millennials’ personal interests and collective behavior, unique from several perspectives.

  1. The money aspect



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